We know Instagram is one of the popular social media platforms but one of the important thing which we need to know that we can also make money on Instagram.

It allows you to post short videos also to communicate with your audience.

Earlier, it allowed sharing information in an image format only. But with time, there are profound changes have come in the platform.

Instagram owns by an American company. It was released on 6^th Oct 2010. You can use this via App on Android and iOS.

Instagram is available in 32 Languages and used globally by billions of users.

It allows users to interact with friends, family, fans, and worldwide audiences.

But if you think this platform only allows you to share photos and videos with others, then you doubt the capability of this platform.

You can also earn money from Instagram.

Yes, you heard me right. There are many ways by which we can earn money on Instagram.

Prime factor, your account should be public and professional. If your account is private, you will not be able to reach the maximum audience and may limit your account growth on Instagram.

So, are you ready to know how we can earn money on Instagram?

Let’s check this out!

Below are a few popular ways by which you can earn money on Instagram.

1. Paid partnership with Brands:
2. Affiliate Marketing
3. Sell products / Instagram Shop
4. Consulting
5. Earn Badges in live
6. Reel Bonus

1. Paid Partnership with Brands on Instagram

You can connect with brands, and sometimes if you have a good number of followers on Instagram, the brand might reach you to get their product and brand promoted on your page.

They might ask for insight analytics details like the number of followers, reach %, engagement rate, likes and shares per post, and many more.

Every brand might ask for different details from insight as per their requirement.

And this will also help you negotiate prices based on your insight as you are giving access to your audience to them with many other insight details.

So, asking for valuable money for such details is worth it!

You can get brand partnerships on Instagram, whether a micro-influencer or macro-influencer.

So, you might wonder, what happens here?

In this scenario, you must promote the brand’s product/services on your page via posts, Reels, and Stories. In simple words, you are advertising for a brand.

This is an innovative marketing strategy these days.

If you have a good number of followers and your reach is good, brands may directly connect with you via Direct Message, Email, and comment.

If you are a micro-influencer, you can also reach the brand by mailing your profile, insight details, and request for collaboration.

They will respond to your requests if they find your details attractive and beneficial.

As per Instagram policy, it is mandatory to mention “paid-promotion” and “Sponsored” on your post if you are getting paid by the brand to promote their product/ services on your Instagram page.

Quick Tips and Tricks to Create a Brand Promotion or Sponsored Content on Instagram

It would be best if you always try to ensure you are showcasing the brand’s product so wisely that it does not reflect the audience as an advertisement.

Try to prepare an act on paper and see if it looks natural; they record a short video as a reel and post it with a tag. It would be best if you always tagged your brand while promoting.

So that they can cross-promote your content on their page as well.

2. Affiliate Marketing in Instagram

Affiliate marketing is different from sponsored promotion.

In sponsored promotion, you must promote the brand’s product on your Instagram page via Stories, reels, and posts. By every element, you will get paid.

But in affiliate marketing, until the product is sold, you will not get any money from the brand.

In affiliate marketing, a brand may reach out to you to promote its product.

They will offer you a discount on their product and give you a unique link via which your audience can also purchase.

On every purchase, you will also get some % of the commission without any extra cost to your reader.

That % will get decided between you and the brand at the initial stage based on your negotiation and discussion.

Instagram doesn’t allow users to enter any clickable URL or link on the platform.

Now you may wonder how you can use an affiliate link, then?

Below are a few methods by which you can promote Affiliate content.

• You can put an affiliate link in your Profile Bio. It’s better to always put shortened links to avoid the messy look of the link.
• If there are multiple affiliate links you want to promote on your page, then it’s not possible to promote them on your profile bio.

Because the profile bio allows entering a single link only.

You can use Link Tree to promote /showcase multiple links and put a link tree link on your profile bio.

• Brands provide coupon codes, using which your audience can purchase the product and get a discount.

You can put these coupon codes in your story and reels and post descriptions to inform your audience.

3. Sell a Product on Instagram / Instagram Shop

Instagram allows you to sell your product range as well. You can open an Instagram shop. There is an option by which you can open an Instagram shop.

Let’s see step by step how you can create an Instagram shop:

Step 1: Eligibility Check

It would help if you met Instagram Eligibility criteria to create your Instagram shop.

1. Your business should be located in the list of market areas shared by Instagram (Eligible Location List)
2. Your product should also be eligible per Instagram policies; you can’t sell restricted products as per government norms like Drugs and many more.
3. Your business should meet all the Instagram e-commerce eligibility requirements and Merchant Agreement.
4. It would be best if you had your website domain to open your Instagram shop.

Step 2: Your Account Should not be Private

Convert your private account to a Business account.

After having a business account, Instagram allows you to share your business and contact details.

Step 3: Upload your Product Ranges.

Instagram allows you to upload catalogs of your product.

Step 4: Send your Account for Approval by Referring below Process.

1. Go to your Instagram profile and click the menu icon.
2. Click on the setting option
3. Click on sign up for shopping
4. Fill in all the details and send them for review of your account.
5. You can check the status by clicking on the shopping button in the setting section.

Step 5: Do Shopping Setting in your Instagram Account

Once your account is approved, you can Switch on the shopping setting on your account.

1. Click on the menu button.
2. Go to setting
3. Click on business.
4. Click on shopping
5. Select the product catalog you want to add to your profile
6. Click on done

Point to Remember

if you do not see the shopping button in your setting section, there might be a possibility your account is still under review, so wait for some time till it gets approved.

Now you are ready with your Instagram shop, which will be reflected in your account automatically.

If you do not have a website, you don’t need to think that you can’t sell your products on Instagram.

Still, you can do that, but wondering how?s

Suppose you are in the clothing segment; you must keep posting product pictures daily via reel, post, and story.

That will help the audience to check your product range.

You can ask them to contact you via direct message on Instagram regarding the purchase price and discounts.

You can mention your terms and conditions, like warranty, return policy, payment policies, etc., on your profile bio. That will help the audience to know more about your brand policies.

4. Consultation on Instagram

Many people find help online in different segments.

If you have good knowledge of any field, you can start your Instagram profile as a consultancy page for that particular field.

E.g., a digital marketing consultancy. Many people currently want to earn money only but are struggling to do the same.

As they don’t have any idea how to get started.

What do they need to do to get traffic on their website or social media platform?

What strategies do they need to use to promote their content?

So if you have knowledge in this field, you can create your paid courses and ask the audience on Instagram to join your course and promote it.

Let’s understand with another example if you are into fitness. You can post regarding fitness and the correct way to lead a healthy and fit life.

Many people these days want to lose weight and struggle with one or another disease due to obesity.

So, they are seeking help from one or another source.

You can create your page as a fitness trainer or consultant. You can start online classes for a fitness program, which people can join from home and get fit.

Similarly, there are many more segments on which consultancy is required and can help you earn money from Instagram.

You can boost your courses on Instagram, as Instagram allows you to boost your post by paying a small amount.

By boosting your post, your post will be visible to a large audience as an Advertisement.

5. Earn with Live Badges

Apart from Reels, Posts, and stories, Instagram allows you to live on your platform to interact with your audience and promote your brand and website/content details interactively.

This method helps you answer your audience queries online in real time.

Suppose you are a consultant, and you are conducting a Live session; this will be very helpful to answer all the queries your audience is asking at the moment.

If they have any doubts after your answer, they can even check with you at the same time.

Instagram always appreciates live sessions, so try to have one a month.

That will also help to increase your engagement with your audience.

In the live session, there is the provision of badges that your audience can give you by paying some amount.

Your fans will pay for badges as an appreciation gesture, and the amount will be accounted to your account.

For Live badges, there are two things you need to ensure:

1. You should have a public account (business or creator)
2. Update your payment details on Instagram App.
3. You should have 10K followers; only after that badge option will be visible in your LIVE session.

A fan who purchases the badge during the live session gets below benefits during the live session:

1. The fan’s name gets pinned on the top of the comment session in the live session with the heart. This also helps the creator know which fan has purchased the badge and for what amount.
2. The query or comment from the fan who purchases the badge will be shown at the top of the comment section and answered on priority.

This method by Instagram was created to make the bond between the creator and the fan more realistic and strong.

6. Reels Bonus

Currently, the reel bonus is not applicable in all countries. In USA and India, it’s still in testing mode.

In the Reel bonus, you will get rewards from Instagram based on your reel’s engagements and reach.

You will be eligible for a reel bonus only once you get notifications from Instagram for Bonuses in your professional dashboard. Once you get notified by Instagram, you need to set up bonuses on your Instagram profile.

Criteria on which basis Instagram is paying reel bonuses:

1. It depends on your reel’s views, reach, and engagement. That is, it depends on your reel’s performance.
2. It also depends on the number of reels you produce in a week and month.

Which Reels are not Eligible?

1. If your reel is claimed by other creator , its not eligible for a Reel bonus.
2. If you got 3 reel strikes due to a violation of Instagram policy.
3. The branded content reel is currently not eligible for a reel bonus.
4. Suppose Your reel language is not eligible for a reel bonus. Currently, eligible languages are Arabic, Bengali, English, French, Hindi, Kannada, Marathi, Malayalam, Portuguese, Punjabi, Spanish, Tamil, and Urdu.
5. Only your original content is eligible if it has a watermark of any other party; it’s not eligible for a reel bonus.
6. If engagement on your account is fake and false.
7. If your reel is deleted permanently, you will not get any reward for that content, no matter if it has millions of engagements or views. Only live content will be rewarded to you.

Conclusion

All the steps explained above will contribute to your earnings in one way or another.

In our opinion, Affiliate marketing is one of the best ways to earn money on Instagram. You can put the coupon code in your story and tag those stories as highlights.

This will help your audience check your highlights and purchase product if they find any as per their requirement.

By tagging stories as highlights, you don’t need to promote each post repeatedly to benefit from the affiliate code.

Please try all the points shared above and let us know if that also helps you earn money.

Keep Smiling and Start Sharing!

Frequently Asked Questions (FAQ) on Make Money on Instagram