Email marketing is one of the best and most effective ways to drive traffic.

This is a marketing channel where you own your audience as they opt to listen to you.

Because of this, email marketing makes itself a high priority for many growing online businesses.

It is a terrific way to generate leads and convert your reader to a potential customer.

What is Email Marketing?

Email Marketing is a digital marketing approach in which you send commercial and business promotion messages to a group of people using email.

It is a direct marketing network that lets business share new product, sales, and update with its customer or audience, which is present in their contact list.

Why Email Marketing?

Nowadays, social media is raised for digital marketing, but email remains the most effective way to raise leads and boost customer loyalty.

There are 02 primary reasons you should include email marketing in your top priorities.

• You own your list – With Email Marketing, you make and save your list of contacts that will always be with you.

On the other hand, with Social Media Platforms, your account can get blocked or deleted without notice.

• Communicate well-Most people have mail IDs and habitually check the same daily. We can’t say this for any other medium of digital marketing.

After discussing email marketing, let us discuss some tips to help you make your email marketing strategy a competitive edge.

In this blog, we will discuss 15 tips by which you can boost your email subscriber rates.

Email Marketing Best Practices

Email Subscriber List

No matter how many strategies you make for marketing, if you don’t have an email list ready, you will not get the expected reward.

To properly use your email marketing platform, you must develop, nurture, and grow your email subscriber list.

For this, you can take three easy steps to start

• Launch a blog.
• Opt-in form.
• Social media

Segment Your Email Campaigns

You can divide your email list into small segments based on age group, demographics, interest, and gender.

By doing this now, you know about your contact interest and accordingly use can send more relevant content to each person as per their interest.

This will help in building proper conversation and engagement with your audience.

To segment your subscriber email list, you can use a tool like MailChimp or convertkit to set up a group within your email list.

The primary goal of segmenting the list using these tools is to provide relevant and personal emails to each recipient.

Create an email that provides information to your subscriber that solves or gives a solution to the problem for which they are subscribing.

You can provide free coupons, trails, guides, and case studies.

Email list segmentation is a marketing best practice that you won’t afford to ignore.

Mark Your Content

When you personalize your email, you create a relationship with your reader, which will increase the click rate.

When you send Newsletter to your reader by writing dear subscriber, your reader will not relate to this address.

Instead, you can write Dear [first name of subscriber] by this; when subscribers find their name on the email, they will relate and open their mail.

Do note personalization is essential for email marketing best practice, but you should not lose relevancy for personalization.

You should not add the receiver’s name in the subject line because it looks unprofessional. 

Don’t Use No Reply in Your Sender Email Address

No reply in an email message stops subscribers from responding, as no one wants to get an email from an organization that does not want its customer to reply.

You can add a reply button that links your reader directly to your landing page to post the queries they want to communicate.

If you send or have an Email id with some name, your subscriber will be more intent to open the email.

Select the Perfect Subject Line

Your subject line should be catchy enough to attract your readers. If your subject line goes wrong, your good content does not matter.

Your subject line is everything by which your reader decides whether to open your email.

So, your main job is to make your subject line as good as possible.

Find some tips for writing good subject lines.

• Try to write interesting subject lines that stimulate your reader to open the email.
• Use a friendly conversational tone.
• Use simple English. Your mail should be easy to understand.
• Keep your subject line under 60 characters.
• You can use emojis and color full subject line. This will depend on your business type.
• Please don’t use the all-caps letter, as it looks like you are screaming at your customer.

Offer Something Valuable

Your Email Marketing should be what your reader wants to know; it should be like what your reader is interested in, not what you want them to do.

Please don’t use a sale pitch; always keep in mind before writing an email that it should be framed like it provides relevant content according to your reader’s interest.

You can send an exclusive offer or discount and provide a link to access your content.

Enhance Email Preview Text

The first thing your reader will see in your email is your subject line and preview text, which should be engaging.

It would help if you used custom preview text.

By giving preview text, you can stand out from the crowd, and your reader will be interested in opening your email.

Preview text is preheaders that come beneath your inbox’s subject line. It’s a small amount of written material.

Email Marketing Best Practice is to keep Preview text between 40 -130 characters.

To check, your preview text should appear properly for mobile and desktop users.

Your preview text and your subject line should work together. And it should be attractive to your reader to open your email.

Include CTA Button

Each email should have a clear and visible call to action (CTA) button on the top front.

It tells the reader what you want them to do next.

If you promote a blog in your email, you should add, learn more, or download it now.

Not including the CTA button in email is the most common email marketing mistake – to get to know what other common mistakes of email marketing, read “10 Email Marketing Mistakes.“  

Do not overcrowd your email with too many CTA buttons in your inbox.

Your CTA should be relevant, clear, and related to your email content.

Create Drip Campaigns

Email marketing influence the buying decision of 50.7% of customer.

Email marketing best practice is essential for any business to generate sales.

With the help of a drip campaign, you can nurture the lead and move them to prospect sale.  

A drip campaign is a series of email messages that send over a period of time.

In this, you can share information about your product or service.

For example, in your drip campaign, your first email, you can send an introduction to your company. 

The second email might provide more information about your product or service.

And the third email might include offers like a free trial ebook or some free course.

It can be done by email automation.

If you use email marketing tools like Mailchimp, convert kit or active campaign, you can set automation drip campaign email within the platform.

How to Create Drip Campaigns

• Firstly, you must segment your audience according to the active customer prospect customer.
• Send Welcome mail to the new subscriber.
• With the help of an email marketing tool, set an automation rule to send additional emails to your subscribers.
• Add a CTA button to each email.
• Monitor your email campaigns.

Use Few Typefaces

In an email, don’t use too many different types of fonts; this makes your email look messy.

Sometimes the font you design for your platform may not transfer to your customer inbox and look different than you intended to make.

Always stick to one or two fonts.

Always send a test mail to yourself to check how it looks when sent to your email subscriber.

Use Mobile-Friendly Design

As we all know, most people use smartphones and check their mail.

So, your design should be optimized for mobile.

Use responsive design in your campaigns as it automatically changes format to match the screen on which it has been watched.

A reader can check and read your email whenever and anywhere they want

Create Email Signature

Adding an Email Signature is also one of the best Email marketing practices, as by adding a signature, you are building trust by giving a personal touch.

Even if you are sending an email to your reader on behalf of your company, your email should also include a specific person’s signature.

The main reason for adding an email signature is to maintain the company’s standard and give a personal touch.

Customers naturally get connected to read emails if they get to know it comes from some specific person, not from the marketing team.

Keep Content Short and To the Point

Please write a subject line that will fit in the inbox email headlines as people first notice your headline text and decide whether to open it.

Try to keep your email subject line in 50 characters or less.

It would help if you trimmed not such an important word from your subject line so that received can understand your purpose of sending mail. 

Make Strategy

The main reason email marketing fails is a lack of planning. You can use a content calendar to stay organized and stick to your plan.

By this, you can regulate the best time to send an email.

You should include in your calendar the date you want to send a campaign, a topic list, and some images and videos if you want to include them same.

Always keep your reader in your mind before planning email campaigns.

Include the Un-Subscription button

we should also understand that as people are subscribing to us in the same way, some readers are willing to unsubscribe from us at some point, and we don’t take this personally.

That Ok!

There may be many reasons for unsubscribing us may be customer got or purchased the product for which he is looking.

Maybe your content is no longer helpful to them or something else.

Make unsubscribing easy they should unsubscribe with just one or two clicks. And it should be visible in your email footer.

Don’t use a dark color or tricky pattern while adding an unsubscribing button.

Tip on How You Can Keep Your Email away from Falling into Spam Folders

• Your subscriber should opt-in to receive your email.
• Send an email through the verified domain.
• Choose words wisely; don’t use sale words frequently like discount, free, or buy clearance this word trigger spam.
• Include an easy way for the subscriber to opt out of your email.
• Don’t use all capital letters in your subject line.

Infographic on Email Marketing Best Practices

Conclusion

Email marketing is the most innovative and cost-effective tool available.

Email marketing is a powerful tool, but you need to work hard to get a reward for email marketing.

Working hard takes your business to the next level and builds long-lasting relationships with your subscribers.

You should design your email design properly, include a call to action button and try to test it before sending the email to the reader. 

Keep Smiling and Start Sharing!

Frequently Asked Questions (FAQ) of Email Marketing Best Practices