How to Use Social Media to Increase Email Subscribers10 min read

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Mssaro » Blog » Email Marketing » How to Use Social Media to Increase Email Subscribers

Do you want to increase your email subscriber count using social media? You can easily boost your email subscriber list with the help of social media.

Never miss this opportunity, which can easily help you to increase your email subscriber count!

So, what are you waiting for, lets’s see how you can utilize the power of social media for your email subscriptions.

In this blog, we will discuss all the best ways to boost your email subscribers using Social media platforms.

1. Call to Action on Social Media Platform

You must ensure that your social media platform profile tells the audience about your website.

What do you do? What content they can find on your page?

On what topics you can help them with and at the end you can put a call to action option so that your audience signs up for your newsletter.

You need to provide them with details like what benefits they will receive if they sign up. Or what information they might lose if they don’t sign up.

Ensure your landing page or newsletter is having the power to force your audience to end up signing up for your website.

2. Instagram Messages

You can also send your followers direct messages on Instagram and ask them to sign up for your website to get benefits like free ebooks, free pdf, blog information, and many more.

You must ensure your offer is so attractive that the user can’t refuse to accept it.

So you need to put a lot of effort to decide what offer you want to make to the user so that they can’t refuse it but end up signing up with you.

You can send messages to your followers. Also you can see who are the followers of the communities which are having the same niche as yours, and you can send direct messages to followers.

That may help you to reach the maximum audience.

3. Add Sign up button on your Facebook Page

You can add a blue sign-up button on your Facebook page, from this button users can sign up for you.

Users can find this Sign-up button below the cover / banner of the Facebook page.

As there is a possibility that all your followers/Fans on social media platforms may not visit your website. So this button can help them to sign up for your website from Facebook also.

4. Facebook Remarketing Pixel

This concept is also known as Facebook Retargeting pixels.

You might have noticed sometime, when you visit any website, you may start to see small square boxes on Facebook which contain that website’s ad.

So, in this concept, when the visitor comes to your website, your visitor just receives browser cookies.

This will help Facebook to identify it and showcase your website ads to the visitor Facebook count whenever they open it.

It’s like your visitor will get targeted by your website ads when they leave your website page and open their Facebook page.

This is a very effective way to keep your visitor reminded about your website.

5. Facebook Ads

Ads are the old and best method to attract an audience to sell something. So, if you need your user’s email address, you better give them a good offer.

No one gives anything for free in this world, same with your viewer. Why would they give their email address just like that? 

But if you give them some information or freebies, that may attract them and force them to share their email; who doesn’t like freebies? No!!

The offer which you give to your viewers is known as Lead Magnets. It can be anything, E-book, tutorial, learning sessions, etc.

You need to ensure your offer leads to target the correct audience you want to get connected to. Only then can you have the email addresses of targeted audiences.

Once you have done good R&D on Magnet leads, prepare an attractive Landing page for your website, and start promoting it on your Facebook page via Ads. 

Try to post it often to remind your viewers that they are missing out on the freebies available on your website, and this will help to get their email addresses.

This method can help you more drastically when you club this with Facebook retargeting pixel method (explained in the above point).

When your audience is watching your informative video, it is the best time to remind them that they need to sign up and they can have access to the lead magnets.

For this, you need to ensure to highlight links on the YouTube video.

Now you may wonder how we can do that.

Don’t worry; we are here to guide you.

While posting a YouTube video, you need to go to video Manager and click on edit >> Cards >> Add Cards, then you can add the link to your website or landing page.  

7. Conduct a giveaway or Contests

Who doesn’t like to receive prizes? You can conduct a contest on your social media platform.

You can organize a contest or quiz where the audience can participate in the contest by just sharing their email address.

And in exchange, they will receive prizes. You need to ensure the prizes you are offering is attractive and helpful for your target audience, like a free e-book, WP Plugins, Tutorial, etc. 

8. Ask People to Share your Offer

Yes!! You can ask your friends and family to post your website’s special offers on their social media platforms also.

This will help to reach a wide range of audience.

You may also ask influences to post your offers if they can. This will be going to help you.

In this social media era, people easily follow what their influencers post. So, you should try to reach out to the influencers on the social media platform to get the email addresses of the target audience.

9. Use Pinterest to Promote Offers

As you know, Pinterest is one of the best social media platforms to drive traffic from.

You can post your website offers as Pinterest posts on the platform. This will help to drive more traffic to your website.

You can offer a free ebook, audio content, videos, and many more.

So, as mentioned already, it is very important to decide initially what you want to offer to your audience, which needs to be very productive.

You can also showcase these offer things on the welcome gate of your Pinterest page so that audience can easily visit your website and sign up.

10. Gated Content

Gated content, in simple words, you can say that your content is hidden behind a gate and the key to the gate is an email address of the visitor.

So, this strategy helps a lot to build up your email list. 

Now you may say, why do we need to go via social media when we can just put it on our website?

So, the answer is that any post on Facebook or Twitter, or LinkedIn, may look like a blog post and not a sales pitch to the audience.

So when they see good blog content, they may click on the link of your post, and when they get directed to the website page, they will see the pop-up to enter the email address to see the good content of the blog.

 You need to ensure you are putting the gated content strategy on the best blogs, at least.

That will help to get the trust of your subscriber that they should hold onto your website subscription to check future updates.

11. Post on LinkedIn

LinkedIn is another best social media platform to promote your content on social media.

On LinkedIn, you can create a network with professionals of the same niche very easily by just using the advanced search setting in LinkedIn.

You need to create a group on LinkedIn to get email subscribers from LinkedIn.

Not only creation of a group is important but keeping that group is a very important act. You need to keep posting on your group.

You may post your content and information, or you can also post someone’s good informative blog content.

This will help you to get connected to the targeted audience, and you may tell them about your website and offers, which can help you to get them to sign up with you.

You need to do one-on-one communications as well with your followers. Keep engaging with them to build a trust level with them.

This will help to increase the email chain. No one will share email addresses with you just like that.

You need to be attentive and engaging and frequently share content on your community or group to build a relationship with your user.

These are some of the methods we found best to know How to Use social media to Boost Email Subscribers in WordPress.

You can also check our blog to know How to Get Email Subscribers (Beginners Guide).

Conclusion

Social media can help you to boost your email-building list.

You must ensure your landing page, and lead magnets are attractive enough to force your audience to share their email address in exchange for the freebies you offer.

Gated content is the best strategy that we feel will help get the targeted audience’s email addresses; why?

Only the targeted audience will click on your post to see what you share. If they are not interested in that topic, they will not click on the post for reading purposes.

So, if they are interested, they will share emails in exchange for content.

YouTube link is also a good way to attract viewer to signup. As they are interested in watching your content, the possibility is high that they may also sign up to check your offers and content in the future.

It’s totally up to you what method you find helpful. If you want us to add any other point here, please let us know in the comment section; we will be happy to work as per your suggestions.

I hope this blog helps you!

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Frequently Asked Questions (FAQ) on How to Grow Email Subscriber list through Social Media

Q. What are email subscribers?

A. They are the users who allow the creators/ brands to send information via Email.

Q. What are Lead Magnets?

A. Lead Magnets is the marketing strategy in which we offer some offers to the users against their email contacts.

Q. What is CTA (Call to Action)?

A. CTA means you are forcing the user to do some act, such as sign up, follow, subscribe, click on a button to download text, etc. CTA is mainly a written request to the user.

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