Email Marketing is concerned one of the most critical strategies for any business. Are you looking for the best email marketing services for your business?

Email Marketing is a high priority list for many growing online businesses.

For this, you have to choose the right email marketing services to help you succeed in your marketing campaign.

What Work Does Email Marketing Service Do?

The main work of Email Marketing service is to make your Email Marketing process more manageable.

Functions usually available in email marketing services are

# automation,

# Subscription,

# Notification,

# Monitoring,

# Campaign, and

# Analytics.

They are loaded with many features that enhance your email communication by which you can identify leads.

Why Email Marketing Service Important

Email marketing service is an integral strategy tool for all sizes of businesses.

It helps build a relationship with your customer; these services help develop features like A/B testing and automation and give you the opportunity to give some personal touch.

Email marketing is easy to manage, gives you control, and helps you to establish direct contact with your customer.

But we must understand that our success depends on which email marketing software we choose, as they are responsible for delivering your email to your customer.

So, you have to be careful when choosing Email software. Otherwise, you will pay lots of money for a few features and lose your money.

Prerequisite for Choosing the Best Email Marketing Service

Before knowing the different marketing services available in the market, let us discuss what we must consider before choosing software per our requirements.

1. Easy to Use

If we are using Email Marketing Service or tool, we surely want it should be easy to use.

Our customers should sign up for an email quickly, and it should be easy to spin up an email and send it to the audience.

Always look for a drag-to-drop feature and template workflows in your email tool.

2. Look for Cost-Effective

Before selecting an Email Marketing tool, you should consider its pricing.

You should select the correct pricing plan.

If you want to invest in Email Marketing software, make sure it should be the right one along with the feature you will use.

3. Security

Your Email Marketing Service should use best practices to save data of customer email addresses as it is your responsibility to save them, as these are sensitive and personal data.

4. Email Delivery

Your Email Marketing service is responsible for the delivery of emails as per scheduled.

You should ensure to select a marketing service which gives maximum delivery rate.

5. Email List Segmentation

Sending personalized Emails to the customer is a crucial component of a successful email marketing strategy.

You always select a tool that helps in segmenting your email list. 

6. Automation Tool

If you want a personalized connection with your customer, it would be recommended to have an automation tool in your Email Marketing service.

You have to segment your email list with the help of the selected tool, which will help you succeed and grow your business.

Automated workflows, scheduled emails, and triggered send are part of email marketing automation.

Before selecting an email marketing service, you should look for these automated features.

7. Analytics

Help keep track of open email and bounce rates.

Email analytics are the eye and ear of your email campaign. It tells you how effective your email is and how many of them convert.

8. Help Build an Attractive Form

Collecting customer emails will become easier if you have an attractive sign-up form.

This is one of the first things you are doing to get a subscriber, so this will be essential. You must use good email marketing software to build an excellent form.

Comparison Email Marketing Service Providers

Tools	Subscriber limit	Free Trial	Email per month	Cost for 10k subscriber /month	Auto Response	Segmentation
Constant Contact	Up to 10000	30 days		$125	Yes	Yes
Mailchimp	Up to 10000	30 days	120000	$91.98	Yes	Yes
Convert Kit	Up to 10000	14 days		$100	Yes	Yes
Sender	Up to 2500	–	Up to 15000	Free	Yes	Yes
Aweber	Unlimited	30 days	unlimited	$69.99	Yes	Yes
Get Response		30 days		$165	Yes	Yes

Let’s look at some of the most popular Email Marketing Service providers.

1. Constant Contact

Constant Contact is one of the fastest-growing email marketing services.

1. It is easy to use as it is user-friendly.

2. With Constant Contact, you can easily manage your email list, contact, calendar, email templates, etc. 

3. They provide more than 100 email templates that you can customize if you want or use as it is.

4. You can schedule your email to be sent at a particular time per your choice.

5. In constant content, you can schedule your email to be sent on special events, which means you can regulate your email to wish your user on their special day apart from the drip campaign.

6. It gives us unlimited emails, easy tracking, and list segmentation, integrated with sites and apps like WordPress.

7. You can now connect constant contact with the Facebook fan page.

8. It has a drag-and-drop email builder; creating an email is very easy.

9. They have introduced a new function in which we can re-send mail to users who do not open our first email.

They come with a 02 plan core, and they have features like email automation, drag and drop, customer segmentation, a/b testing, and surveys, which will help maximize email open rate.

Feature of Constant Contact

• 100 branded templates.
• 30 days free trial
• It can be connected with a Facebook fan page.
• Have monthly as well as a yearly payment options.
• Email Segmentation.
• Have calendar

2. MailChimp

Mail chimp is a popular choice among bloggers and marketing people with little budget.

They provide a premium feature for free.

Mailchimp added add-on features like a landing page and other ad tools, but email marketing is still one of their best.

1. Its tools are flexible for the company and organization yet easy and simple for someone getting started with email marketing.
2. It comes with an autoresponder and contact segmenting; you can track and analyze your email.
3. It helps you set up a delivery schedule per your user’s time zone.
4. You can integrate it with WordPress, Shopify, and other platforms.
5. The creative assistant feature they have to make it easy to resize your design; because of this, your email always looks great.
6. They have a content studio where you can store all visuals you use to access your campaign.

Their support team helps you through email, live chat, and through the tutorial.

MailChimp provides a free plan to send 12000 emails to up to 2000 subscribers.

To find out How you can integrate email with Mail chimp, you can read of Blog “How to Create an Email Newsletter.”

Feature of MailChimp

• 24/7 email and chat support.
• Pre-built email templates.
• A/B testing.
• Automation of Email.
• Segmentation.
• Help in sending personalized mail.
• It is integrated with Google Analytics, Shopify, and social sites like Facebook, Instagram, and WordPress.

Mailchimp has a mobile app to help you create your email campaign and send emails from wherever you are.

Pros of Mailchimp:

• They have a free plan which helps beginners.
• They have lots of automation options.
• A creative assistant helps you to send good-looking emails even if you do not have any artistic knowledge.

Cons of Mailchimp:

• They have limited support as a lower-end subscription.
• The workflow is unclear.

Pricing of MailChimp

3. Convert Kit

Convertkit is a robust email marketing service provider for bloggers, marketers, and authors.

And it is effortless to use. You can try its 14-day free trial in which you can manage up to 1000 subscribers.

1. It has the facility of auto responder by which you can send drip emails very quickly.
2. With the help of ConvertKit, you can easily segment your email list.
3. They become more powerful with features like automation, A/B Testing, landing page builder, pre-loaded templated, and more.
4. It keeps the subscriber list in one place, and you can add tags manually or automatically based on the personalized message you want to send.
5. They will offer a free migration service if you have more than 5000 subscribers. 
6. They include 70+ third-party integration, customized form, and custom reporting.

Feature of Convert Kit

• Provide well design free landing page templates.
• They provide a customized sign-up form.
• Integrated with Facebook Ads. & Shopify.
• Automated Email.
• Segmentation.

Pricing of convert kit if you have 5000 subscribers. Its rate change as your subscriber increases.

4. Sender

The Sender is an all-in-one marketing automation service provider.

They give premium features at affordable prices.

That is why they are an effective yet affordable email marketing service.

1. The sender provides an automation module in which you can send emails and SMS.
2. Their segmentation allows you to group your subscribers, keeping their past engagement, essential information, and custom fields in mind.
3. This tool includes a wide range of highly responsive popup forms you can customize.
4. You can add your brand name, logo, or offer.
5. It is easy to deploy on your website or landing page in no time.
6. The sender has the feature of SMS capabilities by which you can synchronize your email and SMS and schedule them to broadcasts as per your date and time in a few clicks.

Feature of Sender

• Drag and drop builder
• Free templates
• Custom HTML editor
• Responsive Email.

Pricing of Sender

They come with a free forever plan with top and premium features, which includes automation and segmentation; in this, you can maintain approx. subscribers equal to 2500 and send up to 15000 emails per month.

5. Aweber

It is the oldest and most popular email marketing service provider.

The main aim of Aweber is to provide a simple email marketing solution to those who are just starting with email marketing.

1. With the help of Aweber, you can segment your email list and professionally design your email.
2. The Aweber support team is best as they watch their server around the clock, so your email reaches the user inbox on time. 
3. They provide various sign-up form templates found in a few email marketing platforms. These templates are easy to make, so no technical knowledge is required.
4. They also run A/B testing on the sign-up form.
5. An essential feature of Aweber is they are on the mobile app. With this feature, you can send your newsletter from wherever you are.
6. If you do not have a website, then also Aweber provides you tool by which you can make the newsletter.

Aweber does not have an automated campaign.

You can use the auto newsletter feature to automate your email content by broadcasting the latest content from your blog.  

Feature of Aweber

• Provide Email Template.
• You can create an email template using a website URL or Facebook page.
• Have a drag-to-drop builder.
• Autoresponder.
• Provide a landing page and sign-up form.
• Segmentation.

Pricing of Aweber

In their free plan, you can get up to 500 email subscriber.

6. GetResponse

Apart from email marketing GetResponse has other features, including video email marketing, landing pages, a/b testing, design testing, CRM, complete webinar solution, and more.

GetResponse is a marketing automation tool available in more than 20 languages.

1. They provide over 500 templates to help you start your email marketing.
2. A calendar interface manages their drip campaign; you can see when you will reach your leads.
3. GetResponse has an advanced automation workflow you can track how the user interacts with your site; this is called web event tracking.
4. The best feature of GetResponses is the conversion funnel that helps you to create sales funnels and landing pages to generate leads.

Pros of GetResponse

• Conversion funnel to create leads.
• Segmentation.
• Advance automation.
• CRM and webinar solution.

Cons of GetResponse

• No free plan.
• Phone support is provided but only for Max Plan.

Pricing of GetResponse

GetResponse has a plan ranging from $15 to $99 per month.

Price may vary as per list size. You can pay monthly or on yearly bases. There each plan offers a free trial this you can test.

Conclusion

Many email marketing services are available in the market, but make sure to choose the right one per your need.

As you can see, constant contact has a great price, and their support team is also good, so if you are new to a business or non-profile organization, you can go with them.

And if you are a professional content blogger, then go for convertkit as they provide an easy-to-use platform and advanced segmentation, which help blogger business.

Most of them offer all essential needs like making newsletters but provide customization and data analysis.

The Best email marketing tool depends on your goal, your need, and how much you want to spend.

So choose wisely.

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Frequent Ask Questions (FAQ) on Best Email Marketing Services