Email marketing is the best strategy among all marketing options. In this blog, you will learn about what are the common email marketing mistakes to avoid.
It will help your customer to remember you and keep you in mind.
When developing a quality marketing drive, email marketing plays a vital role, and it’s an ideal choice.
Email marketing engages a customer, develops relationships with your customer, and converts leads to sales without spending much.
Email marketing is the best way to convert your reader into a potential customer.
But if you are still failing after repeated attempts or having trouble converting your subscriber into a customer.
Then this blog will help you learn about Email Marketing mistakes that Bloggers and Marketers make and how you can correct them.
Sometimes we are stuck with a question like Why is the subscriber not opening the Email?
Why are they unsubscribing?
So, this blog helps you to know 10 Email Marketing Mistakes made and how to rectify them.
Let us now discuss and have a close look at common Email Marketing Mistakes and how to avoid them.
Common Email Marketing Mistakes
1. Not Sending a Welcome Email
Suppose someone subscribes to your email list; what to do next?
Here your immediate action will be sending them ‘welcome mail.‘
If you are not doing so, you are losing a golden opportunity.
As you are fresh in your reader’s mind. If you send welcome emails immediately when they subscribe, you provide them with information about who you are and what they can get from your blog.
Welcome your subscriber by introducing yourself and providing them with information about what they will get ahead.
Welcome emails have the highest open rate, allowing you to connect with your customer.
That is why you should send welcome mail immediately after signup.
Also, Read “How to Get Email Subscriber”
A common element should be there in the Welcome Email.
1. Introduce the author or your business to your reader.
2. Welcome your reader.
3. Provide information on what they will get in it.
2. Not Segmenting your Email List
If you send the same Email to all your subscribers, you make a big mistake.
Knowing the need of each customer is crucial.
As each customer has its taste and preferences, sending the same Email to each customer will not work.
You can sort your customers into smaller groups with similar buying habits or specific interests.
When you send an Email directly to the segmented group, there will be a personal touch, and they will likely be more engaged with your content.
This is like individual email marketing.
By this, you can give your customer the impression that they matter to you and aren’t just another subscriber on your list.
You can segment your Email based on subscriber preferences.
- Age
- Sales Cycle
- Location
- Language
- Previous Purchase History
- Geographical Detail
- Area of Interest
3. Not Including CTA (Call To Action) Button
Before starting or composing an email, keep a clear vision of your purpose.
While sending an Email to your customer, you should be clear that it serves its purpose.
It is essential to be clear about what your customer is looking for.
Do you want to launch a new post on your website, promote your new blog, or update them about upcoming events?
Keep your purpose in your mind before sending an email to your readers.
Keep your call-to-action button clear and attractive to attract the reader’s attention.
Ensure your call-to-action button can be taken in a few clicks, and ensure you do not overcrowd your Email with too many CTA buttons in your inbox.
Points to remember
1# Make It Easy to Find
Use bright colors and bold text to display it correctly, so it stands out from the rest of your Email.
2# Repeat Message
You should repeat your call to action more than once.
By doing so, you are giving your reader more opportunities to interact with and notice you.
3# Use the Right Word in the Call-To-Action Button
You should use words like ‘Read now‘ or ‘Get a discount.’ These types of words attract customers and create curiosity.
4. Sending Emails at an Inappropriate Time
The time you should send an email depends on your audience and product.
There is no hard and fast rule regarding the timing of sending Emails.
It would help if you practiced sending Emails at a time when your core audience will read the mail.
The best time is between 9 AM to 11 AM as it is office time, and people are habitually checking their email at this time.
There will be higher chance people will notice your email at this time.
Avoid sending emails at odd hours as they may not get notice.
Timing is an essential aspect of email campaigns.
Just keep a few points in your mind:
- Who is your Audience?
- Where do they Live?
- How can you help to solve their problem?
5. Not Letting Subscriber to Reply
You are making a big mistake by adding a do not reply message in your email.
No one wants to get an Email from such an organization that does not want its customer to reply.
If it is a hassle, you could add a reply button that links your reader directly to your landing page to post the queries they want to communicate.
6. Using Substandard Subject Lines
On the daily basis you receive many mails in your inbox and most of emails you never open.
Your email recipient opening your email is the first step to successful email campaigns.
As per the report of MailChimp, the average open rate for email across all the industries analyzed was 21.33%.
Keep your subject line short, clear, and engaging.
Write a catchy subject line, and keep your subject line under 60 characters that will help you to stand out in your customer inbox.
You can use emojis and color-complete subject lines. This will depend on your business type and who are your email recipients.
Or you can use professional wording. It depends on who are your audience.
Keep some points in mind.
- Please don’t use all-caps letters, as it looks like you are screaming at your customer.
- Personalize your Email.
- Your subject line should be professional.
- Please keep it simple.
7. Ignoring Mobile Readers
Nowadays, most people are using their smartphones to check their Email.
So, you must remember that your Email should be readable on a mobile phone.
As if you are not ensuring that your reader can read your mail on their phone, you are making a big mistake.
Your reading content on your mobile phone should be simple, clear, and readable on a small screen.
The best Email looks good on desktop and mobile in the same way.
For the same, you can test your Email on mobile by sending it to yourself.
8. Using too Many Images
You can use images to make your Email more attractive.
But if you send an email with images only, you will send a blank Email, due to which some customers might block email images.
You can add ALT TEXT to appear where images are absent.
You should avoid too many images in your Email and space them evenly.
9. Not Working like a Professional
The reader will visit your website and Email only if they feel it is secure and professional.
For this, you should keep some points in mind
1# Don’t Use Attachment in Mail
Professionals do not use any attachment in their Email as it looks like spam.
Don’t use attachments in your marketing email.
Only use PDF format and only if readers sign up to receive.
You can provide a link to your PDF.
2# Use Professional Language
You should be very particular about the words in your Email as they become your impression.
3# Check Grammar and Spelling
Before sending an email, you should cross-check that all spelling and grammar are correct.
4# Don’t Use Other Bloggers Images
It’s better not to use any image which some other blogger or organization uses.
10. Not Tracking your Campaign
It would help to track whether your current marketing strategy is working as you want.
Your Email Marketing campaign should be integrated with tracking software to check its effectiveness.
It would help if you tracked its click rate, monitored the open rate of your email campaign, and kept an eye on how many new subscribers are adding, how many are unsubscribing, and why.
You can use Google Analytics which helps you to monitor how many readers go from your email campaigns to your website.
Infographics-Worst Email Marketing Mistakes
Conclusion
Email Marketing is one of the most vital parts of marketing strategy.
But while implementing them, we make a particular mistake we can detect, identify and fix.
In this blog, we tried to provide some common mistakes we usually make in email marketing and how we can correct them.
We hope this blog help you in rectify your email marketing mistakes.
What Email marketing mistakes have you made?
Is there something we missed? You want our readers to know.
Do write to us about your Email marketing mistakes in our comment section.
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Frequently Asked Questions (FAQ) on Common Email Marketing Mistakes to Avoid
Answer: Email breaks personal touch, can cause misunderstanding, and email message contains virus.
Answer: It’s the fastest way to communicate with the customer and reduces shipping and mailing costs.
Answer: CTA, a call to action, is a prompt on a website that tells the user some specific action.
Answer: Call to action button in the Email directs a user to a chosen website.
Answer: CTA button should be most noticeable in your email layout.
The best place to keep the CTA button is at the top of the Email where your subscriber did not miss it.
Answer: It is a core email marketing approach.
It allows you to deliver relevant content to your subscriber.
It is divided based on age, gender, interest, location, etc.
Answer: Sending a relevant message to a targeted audience helps you to understand their interest. So with this help, you can serve them better with excellent and relevant content.
