For any digital marketing business, traffic is the most crucial factor. We have several ways to increase traffic on our blog—email marketing plays a vital role in growing the digital platform.

As a marketer, you always want to add some new interesting subscriber contacts to your email list so that you can continuously grow.

But growing your email list is tough.

What is an Email List?

It is a special list of names and email addresses of people interested in your content and permits you to send them updates and promotions from your business.

You can build your email list to send bulk emails regarding something new about your blog and other business services.

Now the question comes what do you need to build an Email List?

• Firstly, you need a website or a blog.
• Secondly, you need a good email marketing tool.
• Thirdly, you need an opt-in form. (This is the consent given by the user so that a third party can send an email about their interesting product and contact them with further information.)

So, if you are wondering how to get more email subscribers, you have come to the right place. Here we will guide you on 11 ways to get email subscribers fast.

How to Get More Email Subscribers

Here we will provide you with ways to get an email subscriber

• Make email address entering as easy as you can.
• Create specific Lead Magnets.
• Create a landing page for getting email addresses.
• Use Newsletter on social media.
• Exit Intent Popups.
• Add Gated content.
• Split Test Your landing page.
• Dedicated Newsletter Sign-Up Page.
• Write content that is worth sharing.
• Share your page detail everywhere.
• Learn to write catchy headlines.
• Encourage your reader to share and forward your Email.
• Segment your Email list.
• Promote Online contest.

Let us explain this topic in an elaborated way.

1. Make Email Address Entering as Easy as You Can

You have to make every step as simple as possible to help you build your audience.

Some blogs you have seen in forms want to add your first name and then your email id, as adding first name help in personalization later.

And some subscription form demands some other thing link last name / your website name (if existing) /mobile number etc.

But asking only First name & email address is simpler for the subscriber to opt for your blog.

If you want that reader to quickly subscribe to your page, remove all other things except the name & email id.

Like in Mssaro we use the below subscription form with Name & Email only.

2. Create Specific Lead Magnets

You can call leads Magnets by another name, like giveaways and content upgrades.

Lead magnets are those free items or services to gather contact details.

Lead magnets should be simple; you need lead magnets valuable but don’t spend too much time in creating a wow design.

You have to make lead magnets related to what your visitor is reading about instead of pitching the same lead magnets to everyone.

These may include E-newsletters, Free consultations, Templates, Case studies, Downloadable PDFs ebooks, and Videos.

But it should have something meaningful & attractive by which people will be happy to subscribe and provide their email id.

For example, suppose your reader is reading about YouTube marketing. In that case, they should be offered something about YouTube that is relevant to their topic.

If someone is reading about how to start a blog, we can provide a free guide in which detail is given about blog writing.

These type of targeted lead magnets helps us in getting more subscriber rather than generic ones.

Like in Mssaro we provide the free E-Book which helps beginners to start a blog.

3. Create a Landing Page for Getting Email Addresses

If you are dealing in online marketing, you should know what a landing page means: a lead capture page, a single property page, a static page, or you can call a destination page.

The single web page appears in response to clicking on a search engine.

It is a single page within your website. The general goal for a landing page is to get more and more contact with visitors and convert site visitors to leads.

You can link your landing page with social media and email campaigns.

You can get free landing pages with popular email marketing tools like convert kit and MailChimp

Remember, if you want more email subscribers, provide them with the specific reason they should subscribe to you on your landing page.

4. Use Newsletter on Social Media

Those following you on any social media will readily subscribe to an email list; you only have to ask them to sign up and encourage more people to join your email list

Here you have to provide some benefits to your existing users by providing them with physical or digital products.

After posting some valuable posts, you can pitch your newsletter to get email contact details.

To know how to create Email Newsletter read our blog-How to Create an Email Newsletter.

5. Use Exit Intent Popups

Adding Exit Intent popups can convert many visitors into an email subscriber list.

These Popups can be huge; even full-screen popups can also appear.

You have to ensure these popups will trigger only when someone wants to leave the page or your website; it should not disturb users who are still reading your content.

You can offer free case studies, tutorials, a new letter, and a free guide. Ask them to sign up for these free offers.

And if you are in e-marketing, you can also offer a discount to first-time customers.

6. Add Gated Content

Here adding gated content means providing some online material, such as white paper, articles, and videos to which users have to add their name and email address to access.

This form may ask for a username or email address, or they can ask for more information like their interest or professional profile.

These are exclusive content that email subscribers can only access.

When you provide your visitor with email subscription benefits, they will be less likely to unsubscribe from your email newsletter.

Gated content, also called content locking here, can lock off part of the content visitors read until they subscribe.  

For example, if your gated content is a video, you can upload it to YouTube, mark it as unlisted, and give the user to sign up for the video URL.

The same can be done with blog posts.

You have to set no index so that google and other search engines won’t index it, and then you can send an email subscriber a list to the page.

7. Split Test of Your Landing Page

Your newsletter page is the essential page on your website.

So, for this, you have to do whatever you want to improve that page conversion rate.

Some valuable and accessible tools, like Google Optimize, can help increase the conversion rate.

Here you need to create two versions of your page, and the google optimizer tool will show the user one version of the page.

8. Dedicated Newsletter Sign-Up Page

If you want people to subscribe to the email list, you should have a dedicated Page and link that page to your website navigator.

You should ensure that your page is more focused to get more and more email addresses.

So, you should not link any other page from your dedicated page or anything that distracts people from signup.

9. Write Content that is Worth Sharing

If you don’t have quality content in your blog, no one will be interested in reading your page.

So good content is the primary and most important way to connect with your readers.

To grow, you should give time to writing good content. As if you have good content, you have loyal readers who will sign up for your email list.

You have to promote your blog as soon as you write. Try to write something which provides a solution to the problem of readers and try to promote the same like anything.

Use the opt-in form at the end of the blog. Readers who like your content will definitely subscribe to your email list.

10. Share your Page Detail Everywhere

To get more subscribers, you should share your campaigns or page detail everywhere.

You can share it in your organization’s LinkedIn profile.

You can share the same in the description of your YouTube video you can link your campaign with your Facebook ads.

11. Learn to Write Catchy Headlines

It would help if you learned to write a catchy headline to boost your email subscriber.

If you write how many people read the headline in Google, you will find that 8 out of 10 people read the heading first. If they find it interesting, they only start reading the whole article.

By this, you can imagine how great essential headlines are; if you are not creating great headlines, most people will simply ignore clicking on them.

So, you should have 2-3 ideas for every email you want to write.

12. Encourage Your Reader To Share and Forward Your Email

You can add ‘Email to Friend’ button in your email which you are sending to your readers who subscribe your email list.

By doing this there will high chances that your subscriber will share or forward your email to their network, to their friends, which will ultimately help you to increased your email list.

13. Segment your Email list

Here Segmentation of Email means the process of breaking up an email list in small groups.

By segmentation you can provide your reader a personalized marketing experience.

Segmentation is a Core Marketing Practice.

These segmentation is based on reader/ subscriber interest, age, gender or on demographic.

Usually subscriber are more intent to open those mail topic in which they are interest.

If you make a blog or website with multi targeted subscriber than there will be chances than reader will subscriber one of them.

14.Promote Online contest

Online contest is the one of the most exciting way to increased email list.

You can do this with the help of your social media account by giving free giveaway.

For this you can encourage your reader to signup with your website by sharing their Email address.

By Online Contest you will able to get more Email Subscribers.

Conclusion

Here in this blog, we tried to provide you best way to get subscribers to your email list.

Now it’s your choice which way you choose to increase your subscriber.

Just note you should give a solid reason for your reader to subscribe to your email list.

It will be done only by providing good reading content so spend time creating quality reading material and give some free samples or content to read. Readers will subscribe to your email list.

Frequently Ask Questions (FAQ) On How to Get Email Subscribers