These days Blogging has also become people’s hobby, or you can say some are writing for income as well.

So, what do you think?

What is important if you are a blogger?

It’s not enough to write a blog and post on your website. It’s essential to get it promoted on social media.

It would be best to work on it as hard as you have worked for its content. Getting Traffic on the website is very important; for that, you need to take care of n number of factors.

Now you may say so, how to promote it? Don’t worry; this blog will help you have an idea regarding the same.

Social Media is a helping hand in this digital era. Do you think social media is only for connecting with your friend and sharing your photographs? No!!! It can do much more than that.

You can use social media to promote your blog and website. Social media can help you get traffic to your website if you utilize it correctly.

Check out our blog Best Blog Promotion Checklist for detailed information on the checklist we should keep in mind while promoting a blog.

So, let’s see how many ways we can promote blogs on social media! Let’s see point by point.

1. Facebook:

You must have heard of this platform; this is not only for chatting and posting pictures and videos.

It’s a platform where you can find 2.6 billion users, which be your customers as well; you never know!

Do you know this is the 3^rd most popular site in the world after Google and YouTube.

On Facebook, 1.6Billon users are active daily. So how can we miss this platform to boom traffic on our website? So how to utilize this platform?

Make a schedule for your post, and try to be consistent on Facebook, so your users don’t lose interest.

There is n number of communities and groups on Facebook that can help you connect with new audiences.

Try to find the community and groups related to your niche and area, and join those groups.

Try to solve queries in the comment sections of others. Do not try to self-promote yourself in the initial stages; try to post on others’ posts and appreciate them for their work.

After some good amount of time spent on those groups, when you feel that the audience is now a bit connected with you, you may start posting for your blog and website as now the audience is familiar with you so that they may find your post genuine and authentic.

So, the critical point here is you must first gain confidence and connection with the audience before starting your website marketing.

Facebook has added a feature like Live Video. This can also help you explain the content you are posting to your audience.

Suppose you are planning for a post; after your post, you can schedule a Facebook live session to connect with your audience, explain your blog topic, and may clarify their query.

By listening to you, your audience may develop an interest in your topic and would like to read your blog.

Promote other bloggers’ content on your Facebook page. It’s always good to promote others’ work if you find it helpful and worth sharing.

For this, you need to connect to new bloggers with common niches and interests.You can check our blog How to connect with other bloggers.

It would help if you promoted each other blogs on your Facebook page. This will help to get more audience. This is known as cross-promotion.

For more information, check out our blog How to Drive Traffic through Facebook.

2. Instagram:

Don’t be shocked by seeing Instagram on this list. Yes, it’s not only the platform to share pictures and reels.

This platform also plays a good role in many business and organization marketing strategies.

So, how can you promote your blog on Instagram?

Instagram Post:

You can share pictorial information on Instagram related to your blog.

You can share infographics, and while doing so, you should post a link to your blog in your bio and ask your audience to check the link for more details.

This call of action will help you to drive traffic to your website.

Instagram Stories:

You can use the Instagram story to announce your following blog post schedule, i.e., day and time. You can put a countdown for the same to get audience attraction.

You can also use the swipe-up feature in the story to direct the audience to your website.

Instagram Reels:

You can create a short video that can be used as a call of action. Try making that short reel so effective that the audience is forced to check your blog for more information.

E.g., you have a blog with 5 strategies to boost website traffic, so in your Instagram reel, tell about 2 of them and for the rest, ask them to check out the blog on your website and mention the link in the bio.

Hashtags:

Instagram Algorithm keeps getting updates frequently, but one thing which always gets essential is “Hashtags.”  

You don’t need to use 20~30 hashtags to get traffic. 5~6 is also enough, but you need to make sure those hashtags are justifying your post,

You can use hashtags which is related to your:

• Post
• Niche
• Website (you can make your hashtag)
• Few Trending / Popular hashtags

Cross Promotion (Reverse Promotion):  

Just like we did on Facebook and Instagram, find out the bloggers who have the same interest and post their content on your feed and story and collaboration with them so that they also do cross promotion; this will help both to get more audience.

3. LinkedIn:

Firstly, create an attractive LinkedIn profile and try to post frequently on it. But ensure you are not turning it into a spam profile, so check your analytics frequently and schedule your posting time and days.

Do not leave your Linkedin profile incomplete, as the audience will first check your profile to analyze your interest and niche and then follow or subscribe to you.

There are various LinkedIn groups you should join in those groups of the same niche to see what other bloggers are doing and how the audience is reacting/responding to it.

Sometimes just by observing others, we find out what’s not working for us, and we can correct our strategy accordingly.

It would help if you are consistent with your post, but sometimes it happens that we may not have any blog to post. So, you may post other bloggers’ blogs, which will help you get new connections.

It would help if you connected with more people on LinkedIn having the same niche or area of interest.

There are many famous bloggers and influencers on LinkedIn; connect with them, like their posts, and appreciate them in the comments section. That will help to get visibility in front of the audience commenting on their post.

It would help if you connected with all your contacts via Phone, emails, and other social media networks over LinkedIn.

As we mentioned many times in the above points, cross-promotion helps drive the audience to your profile and website.
While posting, always ensure you write something which holds your viewer’s attention and force them to click on the post link to check the blog post on your website.

Ensure your website has a LinkedIn share button, which will help your followers to share your post on their LinkedIn wall directly.

4. YouTube:

YouTube is one of the most popular platforms these days. Many people watch YouTube videos daily.

Most of the traffic is from mobiles despite desktops. Mobile is so handy and comfortable that it is effortless for viewers to watch YouTube videos.

Now you may say that you are a blogger, not a video content creator. But trust me, this platform is helping many bloggers get tons of website traffic.

You may also agree that most people get attracted to videos or listening content despite reading written content.

As we want to target all audiences, no matter what age, we need to be flexible and ready to explore more things and not just get stuck to blogging.

You need to create one channel on YouTube and explain your blog in a video; that might be a challenge in the initial stage, but soon you will adapt to it.

Many TOP Bloggers are using this platform for their website growth.

As you make a strategic plan for blogging, you need to plan for video promotion.

Check your traffic flow from analytics and post your video when you find maximum traffic on your channel.

Create a high-definition and good-quality video so that your audience can see and listen to what you are presenting in the video.

Mention your blog URL in the description box so that audience can go to the link and check out your blog.

For more information on this, you can read our blog How to use Youtube to Drive Traffic to Your Website in.

5. Quora:

Now, you must be thinking about why this platform is here. As this is a Q&A platform. How can we do any promotion on Quora?

Don’t worry; here we will answer this concern.

In Quora, you can follow your niche pages; from there, you can find out the queries raised by the audience on the same niche. Now, this will help you connect to a new audience; how?

You can answer their questions, and if your question is satisfactory, they will develop an interest in your profile and may go to your website to check more information.

In Quora, you can also find successful influencers with whom you can connect and see what they are doing and how they interact with their audience.

As you know, Blogging is all about excellent writing skills, and no one is an expert initially; it’s just a matter of practicing again and again.

Also, reading answers from some good influencers/bloggers will also help improve the writing screen, so it’s a wise step to follow influencers with excellent writing skills.

Also, try to answer daily on topics that are equivalent to your niche because Quora is a platform where the audience give applause on good writing/answer by giving upvote or by becoming your new follower.

And if that’s not happening, don’t get disheartened; it shows that there is a space for improvement in your writing; work on it, and you will achieve what you desire.

For more detailed information on Quora, please check out our blog Get Traffic from Quora to Your Website.

6. Twitter:

Twitter is a social media platform with millions of users and gives you a wide range of audiences to showcase your work.

If you want to promote your blog, you should consider this platform too.

Post we do in Twitter is known as Tweets.

Twitter has a limitation of words in their tweets, i.e. 280 characters. You can check out our blog How to Make a Long Tweet in Twitter  if you want to post something crossing the tweet word limit.

You must ensure that you are consistent and that your content has good quality and information to attract the audience’s attention.

If you make a good promotion strategy for your blog, Twitter can help you get massive traffic to your website.

Posting a blog title and URL on Twitter will not be sufficient to attract people; you need to be creative enough to get someone attraction towards your post.

Below is one example from our tweet.

As you know, on Twitter, there is an information flood that is flowing all over the internet, whether it’s related to current affairs/news, entertainment, blogging, or digital marketing, so you need to ensure your post quality should be different from others only then you will be able to have a spotlight in the crowd.

Use Hashtags “#” while posting a tweet on Twitter. The hashtag helps to spread your post on a broader range over the Twitter platform. Use a Hashtag related to the post theme.

Use some good quotes while posting a tweet that helps promote on Twitter. Try to post short tweets instead of long tweets. But ensure it should be creative enough to hold your audience’s attention.

You should do cross-promotion/ reverse promotion, and while doing so, you should tag them in mention. And if you find someone has promoted your post or tagged you in a post, always do re-tweet. Retweet always helps to increase traffic.

While posting a tweet, ask your followers to retweet (RT) it. This will give you exposure to their follower’s range as well.

Always Try to use visually attractive infographics and images to promote your blog.

A good quality picture always has the power to hold the audience’s attention. So, try creating attractive and meaningful pictures while promoting your blog.

7. Pinterest:

Yes, you read it right, Pinterest. This is an underrated social media platform that people use to promote their blogs. Pinterest holds millions of audiences on daily basis.

It contributes to a good number if we use it for promotion. It’s basically a platform that helps you to promote your blog using pictures.

You need to ensure the post you are planning to pin on Pinterest should contain a good-quality image and it should have a catchy headline. Optimize your heading so that it gets reachable to a wide and correct range of audiences.

You can see one example below that how we promote on Pinterest.

Pinterest is mostly dependent on search.

It is linked with Google and Facebook. So, it is important to use the correct heading while posting, which will help to get searched by concerned audience.

Try to post Pin at the correct time, that will help to boost your post.

As per the study, the best time to post on weekdays is between 2-4pm, on Friday its 5Pm and on Saturday its 2-4 pm or between 8pm to 1am. 

These are the durations during which Pinterest is having high audience traffic and that can help you to get larger audience range to promote your blog.

Keep a check on Analytics so that you can identify what time and strategy is best for you.

You can also refer to our guide that how you can use Pinterest.

Many more social media platforms can help you get traffic from social media like Reddit, Tumblr, Myspace, and many more.

You can check out those as well and find out if these are as per your requirements.  

We have just shared some social media platforms in detail with you, which helped us, or you can say helped us grow our website more daily.

Final Thought:

As we mentioned, many social media platforms connect with your friends and family and utilize them for blog promotions and digital marketing.

You need to welcome new followers; you need to be consistent so that your audience gets connected with you and does not get a break due to inconsistency in posting on social media.

It is easy to lose followers on social media but challenging to get them. So ensure you always be consistent on social media.

Try reverse promotion also, promote other good bloggers on your platform. This will help in collaborating with other bloggers and in getting cross-promotion.

Always check your social media platform analytics to analyze when traffic is on the higher side.

For Instagram, you can check insight details, for YouTube you can check YouTube Studio, for Pinterest and LinkedIn you can find analytics on their website once you login.  

Always try to post at a suitable time per traffic flow on Social media platforms. Different social media platforms will have different time ranges. So study that from analytics and post accordingly. That will be a wise strategy to get more shares from your post.

While posting, ask your followers to like and share your post as we do.

You must have seen in our every blog we are mentioning “Keep Smiling & Start Sharing…” which will help you reach a wide range of audiences who are not your followers, but you never know what they might become once your post reaches them via your followers’ feeds.

I am hoping that all the above information helped you. Please let us know in the comment section if you have any queries. We will be happy to answer your questions.

“Keep Smiling & Start Sharing...

Frequently Asked Questions (FAQ) on Social Media Platforms to Promote Your Blog :