As a blogger, we should know the best blog promotion checklist to reach out to our potential readers. We always create content for our readers, but how our content reaches our readers?
A quality blog is not enough; suppose you selected your blog niche and start writing on the topics based on your selections, but what after that?
Remember!
Content is your blog’s king; Promotion is your blog’s queen.
They are simply the two sides of the same coin, and I am sure they are the coins you want to earn by achieving maximum exposure.
You have to be influential, more thoughtful, and focused on generating more traffic for your blog.
Here are some primary and tested ways to promote your blog and earn money.
I have included those promotion checklists you should incorporate for your blog promotions. Let’s see and analyze the different ways of getting traffics.
Best Blog Promotion Techniques (promotion checklists)
In this blog, I will be explaining some essential blog promotion techniques.
- Search Engine Optimization (SEO)
- Social Media Marketing-Facebook; Twitter; Instagram; Quora
- Social Bookmarking Sites-Reddit, Flipboard; Pinterest
- Online video sharing and social media platform-YouTube
- Content Syndication
- Email Marketing
- Guest Blogging
Content Promotion Checklists
The content promotion checklist is your ultimate toolkit for amplifying your content, increasing visibility, and driving conversions.
By sharing on social media, leveraging email marketing, participating in communities and forums, using paid promotion channels, and monitoring and analyzing your results.
You can successfully promote your content to the right audience, at the right time, and in the right format.
Let’s discuss all these checklists so that your content is in the right place and reaches mass readers.
1# SEO (Search Engine Optimization)
- Search Engine Optimization (SEO) is how you can improve your website’s visibility in the search engines like Google, Bing, Yahoo, and others.
- SEO can garner more readers for your blogs when searching for related areas in search engines.
- Friends, we all search for information about a product or service in our day-to-day lives, which becomes traffic for the searching websites. To be in the top 10 search websites, SEO is the must-have tactic to enhance your website visibility.
How SEO Works?
SEO is simply enhancing your website visibility in the eyes of different search engines like Google, Bing, Yahoo, etc.
More visibility is directly correlated with more search and traffic.
1. On-Page SEO
Making the website easily searchable by search engines. Anything you do to enhance your blog page or website comes in on-page SEO.
You can add images, infographics, videos, and internal linking so the Google crawler can crawl easily and spend some time in your blog. Thus it will enhance your website visibility.
Keyword Optimization– Take the help of some tools like Google keyword planner, semrush or ahrefs and optimize your blog keywords.
These keywords should appear in your blog title and sub-headings.
It would be best if you spread these keywords so that whenever any reader searches for any information, your blog comes to the first page of Google.
Make sure to write a blog of around 1500 words. All the keywords would automatically come into your writing.
Must read, How to use Google Keyword Planner
Content Optimization- Always publish well-researched and quality content for your readers.
- Write blogs on topics people are searching for. How do you know that?
First, look at what your fellow bloggers are writing, and second, look at the Quora question-answer site form to quickly get insight into what people are searching for.
2. Blog should be well-researched and detailed so that reader knows all the relevant information from your blog.
3. Always include something extra than your fellow bloggers. So that your search engine result page (SERP) would be higher than your competitors. You must include images, infographics, and videos so that readers get all the information from your blogs.
4. Always add meta descriptions and breadcrumbs in your blog post to make it easier for search engines to optimize your blog.
5. Must includes headings in a proper format. The title should be in H1 heading then, followed by H2 to H6.
You should install the accessible version of Yoast SEO, which would handle and direct you on how to easily manage your on-page SEO.
2. Off-Page SEO
It refers to SEO tactics like backlinks building, guest posting, social media promotion, etc.
It is whatever you do outside of a website to promote your blog.
By doing off-page SEO, your website visibility would increase, thus enhancing your traffic and domain authority.
2# Social Media Marketing
Though SEO would handle your website traffic beautifully, you must search for more options to gain traffic.
The best way to enhance your website traffic is the social networking sites.
Social media has become an integral part of our lives.
Providing a platform for individuals, businesses, and brands to connect, engage, and share information with enormous audiences.
In recent years, social media marketing has emerged as a cost-effective and efficient way for businesses to reach their target audiences and promote their products or services.
Facebook (Social Networking Sites)
One of the best places to start and hold traffic in your hand is the social networking sites-Facebook.
Facebook quickly drives traffic to your website.
Take advantage and promote your blog by setting up a Facebook business fan page and Facebook group attached to your blogging site.
You can promote your blogging website on the Facebook platform for free or at a minimum cost.
Just remember every social networking site has a set of requirements to be fulfilled from your side before starting to promote your blog.
The next obvious question that would pop up in your mind is how and why to make a Facebook Business fan page; the answer is simple!!
With more than 1 billion daily users, Facebook gives you potential readers who can connect with you via your fan page.
In a nutshell, I am providing you with steps to create a Facebook fan page.
Steps Needed for Facebook Fan Page
- Step 1: Go to Facebook Fan Page
- Step 2: Select the business type
- Step 3: Select the Facebook page category as business/brand or community/public figure.
- Step 4: Get started
With a Facebook fan page, you can excel in your blog among your prominent readers and take your website to the next level.
You can check how to create a Facebook business page for your blogging journey.
You can also refer to how to grow traffic through Facebook.
Twitter (microblogging and social networking site)-Most of us use Twitter for personal use.
As you start your blogging website, Twitter could be an excellent platform for promoting your blogs.
The most common way to promote your blog on Twitter is to retweet your blog with a hashtag (#).
Retweet means reposting or forwarding your blogs with catchy headings to other users and your existing users on the Twitter social media application.
The reader quickly identifies what your blog is about by seeing your hashtag and getting connected with you.
You can easily make a long tweet for your readers to read.
By re-twitting your content and link, there is an opportunity for your readers to retweet your tweets, and thus it would positively impact your traffic, Lucky!!
Remember to create a separate Twitter profile specially dedicated to your websites.
You can refer to How to Make a long tweet.
Quora
Quora (a social question-answer website) is an excellent platform for engaging with people interested in similar content to your blog.
You have to create a Quora account. These readers would be associated with your blogging niche and want answers to their questions related to your area.
So, prepare to answer them genially and enhance your blogging website traffic.
Please don’t put your blog link so often; it might become spam, and even Quora can block you.
Instead, be simple and genuinely answer Quora users’ questions.
If you feel that more detail is required and demanded by the Quora user, you can put your link there or on your profile to make it easier for Quora readers to connect with you.
Do not forget a regular visit to your Quora account, and don’t let any questions be unanswered to the best of your knowledge and capability.
You can check how to get traffic from Quora.
Instagram is a visual social media platform.
As a blogger, you can easily connect with like-minded people. You can connect with people with hashtags similar to yours and eventually establish a cooperative relationship.
To know more, visit Wishpond’s guide on How to Get More Likes On Instagram.
Refer to our blog 6 Ways to Make Money on Instagram (in 2024) – Mssaro
3# Social Bookmarking Sites
Social Bookmarking sites could create a magical traffic enhancement for your website if you know how to drive traffic from these bookmarking sites.
What precisely is a social bookmarking site, and what does it do?
So, the answer is simple; the social bookmarking site is an online service, primarily free or with minimum fees, where you can share the bookmark of your blogs and get tremendous traffic.
The bookmarking sites are also used for getting referral traffics.
There are more than 10 bookmarking sites where you can bookmark your website.
But here I am, focusing on the sure sort of bookmarking sites I prefer to expand traffic.
Reddit, where users’ opinion matters the most, is one of the social bookmarking sites.
Readers comment, share, and even save your blog post; you might fetch genuine traffic.
But I perceive from the post on Reddit that users are more attracted to the infographics or videos, so make sure to post your blogs in infographics or videos.
Videos, you are all clear, I am sure, but infographics?? Do not worry; it’s simply the graphical visual representations of your blogs in the precise and quickest ways.
Flipboard is a news feed site that presents everything in a magazine format.
Like the magazine, a reader can flip the pages for different articles, images, and videos shared by people who want to promote their websites and connect with readers by giving helpful information.
Users can access Flipboard via any web browser or Flipboard application.
The Flipboard applications run successfully for smartphones, tablets, laptops, or desktops.
So, get started with the Flipboard platform and enhance your traffic chance.
With Flipboard, you can update the latest blog news and essential stories you want to share about your blogging sites.
Pinterest is generally for non-text content, meaning you must create graphic content for Pinterest.
Like other social bookmarking sites, Pinterest is also a free social application.
People share their content and ideas, which you, as a reader, might be interested in, and follow them for every new update.
Thus, you became prospective traffic for their websites.
Online Video Sharing and Social Media Platform
YouTube (Online video sharing and social media platform) is the most promising platform with the most extensive search after Google.
A good source of income one could earn is through the Internet.
With YouTube, you could easily drive your website traffic and earn money.
How can you enhance your YouTube traffic?
- First, create an active youtube channel.
- Always try to add your blog video (where necessary) to gain traffic.
- Make a quick video for your blog.
- Identify YouTube keywords.
- You should know how to get traffic to your website through Youtube.
- Always remember to give your blogging website links to your video.
- Continually optimize your videos and monitor your YouTube progress.
Refer to How to Enhance YouTube Subscribers.
You can easily put product affiliate links to your YouTube video description, community, and About tab. You can also pin your link in your video comments.
4# Content Syndication
Canonical Tag/URL– It is a clip attached to your blog in HTML code that tells search engines like Google and Bing that the attached clip is the original blog source.
Canonical tag quickly goes with the SEO technique, so you can post your content on multiple social media platforms and preserve the charms of your original blog post.
Further, it removes the problem of duplication of your blog post.
Canonical syndication improves your blog traffic as your content is now visible to all the syndicated or partnered sites (to which you have been attached).
As the content reaches a wide range of individuals, it authenticates your content.
With content syndication, you earn backlinks as the third-party websites (where you have posted your blog) will link back to your website.
5# Email Marketing
Yes, it works!! To your surprise, it is an active source of traffic generation.
In today’s digital age, amidst a sea of online advertising and noise, email marketing continues to reign as a powerful and effective marketing strategy.
With its ability to deliver personalized messages directly into the inbox of potential customers.
Email marketing allows businesses to establish meaningful connections, nurture relationships, and drive conversions.
Adding email marketing to your blog from the start of your blog is essential.
When you start posting your blog on social media along with your email subscription tab, whenever a reader wants to connect with you, they put their email ids over there, and thus you get a potential list for your email marketing.
Connect with your reader via email marketing.
- Build your subscriber list- Whenever readers visit your blog post, they lend their email Ids.
- Always provide free ebooks, informational content pdfs, newsletters, and tutorial courses. By this, you can fetch many potential readers’ email ids.
- Promote your content to social media platforms, especially Facebook, Twitter, and bookmarking sites like Flipboard and Reddit. So that reader knows you and subscribes to your blog via their email ids.
- Use some email marketing tools that provide you with bulk email services like Convertkit, AWeber.
- Keep email very simple and informative.
What next to Read?
Know more about email marketing with the following blogs.
6 Best Email Marketing Services in 2024 – Mssaro
How to Use Social Media to Increase Email Subscribers – Mssaro
How to Create an Email Newsletter – Mssaro
How to Use Social Media to Increase Email Subscribers – Mssaro
6# Guest Blogging
Guest posting is the post you write for another blogger’s website similar to your niche as a guest writer and earn backlinks.
It has great potential to earn traffic and backlinks for your blogging website.
How to earn Backlinks?
- Create your list of high-domain authority websites whom you want to target.
- See what your targeted websites are lacking and what you could provide to them in a guest blog post.
- Start emailing websites with high Domain Authority.
- Remember, always search websites related to your blog niche.
7# Some more relevant ways for traffic enhancement
- Always try to connect with other similar bloggers belonging to your niche area.
- Try to feature your content and link on the other blogger’s websites to gain backlinks.
- Try to feature yourself on other’s blogger’s podcasts via an interview
- Optimize your blog content with Search Engine Optimization (SEO) techniques.
- Do thorough keyword research and integrate those words throughout your content.
- See what your competitors are doing and analyze them and their ways of doing things.
- You must integrate your Website with Google Analytics. Google Analytics is a free tool offered by Google to track and report traffic to your website.
- Very important to have hosting that suits your requirement.
Infographics on Blog Promotion Checklist
Conclusion
As of now, I am sure you would have a basic idea about the best blog promotion checklists and how it can enhance website traffic.
Some of the bullet points are as follows.
1.Try to avoid Blogging mistakes.
2. In a nutshell, Search Engine Optimization (SEO) is essential for your website’s promotion.
3. The efficient social media platform is Facebook and Instagram. But you’ll have to test what works for you.
4. The most effective social bookmarking sites are Flipboard and Reddit.
5. Apart from this, content syndication and email marketing are efficient and lively techniques through which you could enhance your traffic base and create brand awareness.
Keep Smiling and Start Sharing…
FAQ (Frequently Asked Questions) on Blog Promotion Checklist:
Answer: Below is the list of Free blog promotion sites-
Facebook
Twitter
Instagram
Quora
Reddit
Flipboard
Pinterest
YouTube
LinkedIn
Medium (a free blogging platform)
Answer: A blog promotion checklist is a list of steps or strategies to promote a blog post and increase its visibility to target readers.
Answer: A blog promotion checklist ensures that bloggers have a comprehensive plan to promote their blog post to the right audience using effective promotion strategies.
Answer: Some essential promotional strategies for a blog promotion checklist include optimizing for SEO, sharing on social media, sending email newsletters, engaging in guest blogging, and tracking the performance of the promotion.
Answer: To optimize for SEO, include targeted keywords in the blog post and meta tags, optimize URL structure, and ensure the post contains informative and valuable content.
Answer: The choice of social media platforms depends on the target audience. However, popular platforms for promoting a blog post include Twitter, Facebook, LinkedIn, and Instagram.
Answer: Yes, guest blogging can be highly effective in promoting a blog post and building backlinks to the blog. It can also help expand the blogger’s reach to a new audience.
Answer: To track the performance of a blog promotion checklist, use tools like Google Analytics to measure metrics such as page views, bounce rate, and social shares.
Answer: Blog promotion checklists should be updated regularly, especially with new and emerging promotion strategies. It’s best to review and update them at least quarterly.
Answer: Some recommended tools for blog promotion include Yoast for SEO optimization, Canva for creating visual content, and Buffer for scheduling social media posts.
Answer: The results of blog promotion checklists vary depending on multiple factors such as promotion strategies, niche, and audience engagement.
However, investing in quality promotion can improve a blog’s visibility and eventually yield visible results in weeks or months.
